Glossary
A2P messages in depth
Delving into A2P Messaging
A2Pis an abbreviation for application-to-person messaging. This term refers to messages that are sent from a software application to an individual. Typically, these messages are delivered via CPaaS (Communications Platform as a Service) or OPaaS (Omnichannel Platform as a Service) platforms, or through direct API (Application Programming Interface) integration.
Artificially Inflated Traffic
Types of Traffic Inflation
Malicious entities manipulate web traffic to illicitly increase earnings for those disseminating the messages. They commonly employ bots, automated scripts, or manual click farms to inflate traffic through illegitimate clicks and views, resulting in misleading analytics and squandered ad budgets.
Delivery Reports
Delivery Reporting Mechanism
Delivery receipts, or DLRs, inform the sender about the status of their message, indicating whether it was delivered, is still pending, or failed to reach the recipient. A pending status typically means the message is being processed by the mobile network operator, while delivery failure could result from the operator's spam filters or an invalid recipient number.DLR: A Vital Tool for Communication.
GSM Alphabet
Standard SMS Capacity with GSM Characters
SMS messages transmit in 140 8-bit blocks, allowing for up to 160 characters in a single message when using GSM-7 encoding. Each GSM character is represented by a septet (7 bits), with the ESC character enabling access to additional characters through the basic character extension set.
Long Code
Applications of Long Codes in Business
A long code, or long number, is essentially a standard 10-digit phone number utilized for both SMS messaging and voice calls by businesses and organizations. This cost-effective communication tool offers global reach, unlike short codes, which are restricted to domestic messaging.
Mobile Number Portability
MNP Process Explained
This process enables customers to retain their existing telephone numbers when switching between service providers, applicable to both personal and business mobile numbers, virtual phone numbers, and landlines. By law, customers are entitled to transfer their mobile numbers between providers at no cost, as frequently as they desire.
MVNO
MVNO Operations Explained
MVNOs typically purchase network services in bulk from primary mobile network operators (MNOs) at discounted rates. They then offer their own branded mobile services to end users. Despite setting their own prices, employing distinct marketing strategies, and handling customer service internally, MVNOs depend on MNOs for the provision of essential services like texting, calling, and data usage. This reliance enables them to participate in the telecom market without the need to invest in network infrastructure.
Sender ID
Utilizing Sender IDs for Various Purposes
A sender ID is a unique identifier used in messaging to let recipients know who the sender is, enhancing message authenticity and brand recognition. It's particularly useful in SMS communications for various purposes, including business verification, brand promotion, and competition facilitation.
SMSC (Short Message Service Center)
Understanding the SMSC Number
The SMS Service Center (SMSC) is an essential component of mobile telecommunications, facilitating seamless SMS communication by acting like a post office for text messages. It's responsible for receiving, storing, forwarding, and delivering SMS messages, ensuring that texts reach their destination even if the recipient's phone is temporarily unavailable.