In need of Sender ID?

SMS Marketing is an effective tool for businesses to reach customers directly through text messages. To maximize the success of your SMS Marketing efforts, it can be crucial to apply for a Sender ID. 

A Sender ID is a short code or alphanumeric combination that is associated with your business and appears as the sender of your SMS messages.

Applying for a Sender ID can help you to build brand recognition, increase customer trust, improve deliverability and save money.

Decision on application for Sender ID is an important step in the SMS Marketing process, as it allows to customize the sender name that appears on your messages.  Recipients are more likely to open and read message, when they recognize sender. When deciding if to apply for a Sender ID, there are several factors to consider. 

1. Determine the size and scope of your SMS Marketing efforts. If you are planning to send a large number of messages or target a large number of customers, it may be beneficial to apply for a Sender ID as early as possible.

2. Another factor to consider is the cost of applying for a Sender ID. The cost of applying for a Sender ID can vary depending on the country, mobile network and the type of Sender ID you choose.

3. Time of your campaign. For single blasts - might be not crucial, but if you work long-term, we suggest to fix Sender ID.

4. Protecting your brand can be significant part of marketing activities and you might wish to own Sender ID even without huge sendouts.

5. Make sure you have all documents needed to prove ownership of SENDER ID. Insufficient provision can cause delay or refusal to register Sender ID.

6. Carefully consider country and mobile network which you really need to deliver messages under specific Sender ID.  Partial registration can save time & money.

Applying for Sender ID is very regulated and can take up to 30 days in some countries. We ask that you carefully evaluate the need to begin this process.