Sender ID for UAE
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How to Register Your SMS Sender ID in the UAE
To comply with UAE regulations, registering your SMS Sender ID is essential. This guide provides step-by-step instructions and outlines the documents required to complete the registration process with both Du and Etisalat.
Required Documents
Ensure you have the following documents ready before beginning the registration process:
Du Form B: Complete all details, date, stamp, and sign the form.
NOC for Etisalat: Fill in the details, print on company letterhead, sign, stamp, and include it with other required documents.
Valid Trade License (TL) or Decree
Establishment Card
Authorized Signatory Emirates ID
Power of Attorney (POA) or Letter of Authorization (LOA) (if applicable)
Steps for Registration
Complete the Required Forms:
Du Form B: Fill out all necessary fields, add the date, and ensure the form is signed and stamped.
Etisalat NOC: Complete the details and print it on your company letterhead. It must also be signed and stamped.
Prepare Supporting Documents:
Trade License or Decree: Submit a valid Trade License, Establishment Card, or Decree as applicable.
No Objection Certificate (NOC): Ensure the NOC is signed by the authorized signatory, as defined in your Trade License or POA, and includes the company stamp.
Authorized Signatory Emirates ID: Provide a copy of the Emirates ID of the authorized signatory.
POA or LOA: Include the Power of Attorney or Letter of Authorization, if applicable.
Review the Sender ID Registration Template:
Use the template provided in the operator’s notification for each sender ID.
Sender IDs must be specific to your company and cannot be generic, personal names, or locations.
Adhere to Sender ID Requirements:
Transactional SMS: Sender IDs must be 3 to 11 characters long and may include special characters like
-
,_
,.
,'
,&
, or spaces.Non-Transactional SMS: Sender IDs must begin with “AD-” and be within 11 characters, with a maximum of 8 characters (including spaces). No other special characters are permitted.
Submit a Relationship Document:
If your sender ID differs from your company name, provide a registered trademark or tradename document.
File Submission:
Share a draft copy of your completed documents for verification.
Ensure the file size does not exceed 5MB.
Use verifiable digital signatures with certificates or scan physical documents in color directly to PDF.
Tip: Use UAE Pass for convenient and free digital signing.
Timeline
The approval process for sender ID registration typically takes 3-5 working days, subject to operator review and approval.
Important Notes
Avoid using copy-pasted stamps or signatures—they are not allowed.
Documents must be either digitally signed (certificate-verifiable) or physically signed and scanned directly to PDF in color.